You don’t go into channel sales without some infrastructure development and a commitment to relationship management.
Of the 132 followers I took the time to evaluate, 50 had a profile that I could judge, 27 were teachers, and 8 were K12 decision makers or influencers. If 8 out of 132 is the ratio of decision makers to total followers, then Edutopia may have more than 50k decision makers who follow them. That’s no joke.
A digital strategy is not enough for most K12 education companies. If what you would like to do is grow your business with normal cycle sales, you can make that happen with mindful preparation and meaningful connections.