Exactly “What’s in a name?” essentially said, Shakespeare! Having the right name for your company can attract attention quickly, which can be interpreted as potential profits in the long term, which is especially important if you’re running your firm. Having an “ideal name” means attracting new consumers by declaring to the world that you are a force to be reckoned with.
A proper name with the appropriate attitude particular to your kind of business might be an eye-catcher for you, even if most clients wouldn’t decide on your business standards and workability factor until much later. Customers will easily remember and associate with your brand if you use a memorable name. Any business, new or established, can benefit from a well-chosen word.
Considerations in Choosing a Company Name
Think about the many potential aspects of a great business name before deciding on one. The title must reflect the industry in which you operate and the people you intend to attract.
Names in competitive industries often sound similar, so it’s vital to choose one that stands out from the crowd while still conveying essential information about your company and brand in an understated way.
Choose a name for your business that stands out while conveying what your firm does and who you are to potential customers. You might get a feel for other options before committing to one. Put it to the test on close associates and maybe even survey to see how well it resonates with potential customers in your industry.
Some names may be quite vivid, others may sound assured, and others may fall into the “so-so” category, where you can’t make up your mind. Because it can evoke a wide range of customer responses, the name you choose for your company should be carefully considered.
Customers tend to respond favorably to words like “quality,” “complete,” “executive,” “low cost,” “fulfilling,” and so on. Many business owners, fearing their consumers may catch on, have been observed engaging in wordplay to create a misleading impression.
When you’ve found the perfect name, check if it’s in use. Most entrepreneurs overlook this step and launch a company with a name already in use. If you want to be sure that no one else is using the word, you can look it up at the United States Patent and Trademark Office. You could face legal repercussions if you use a company’s copyrighted name without permission.
If the name you like is free, you should register it with the secretary of state as soon as possible. Quickly file for a trademark to establish your right to use your chosen name.
Domain Name Selection for eCommerce
Finding a relevant and memorable domain name is crucial for the success of any online business. A domain name is a URL users type to visit your website online. Selecting a domain name that is memorable and relevant to your company’s mission is crucial. You should give yourself a few options if you don’t have the perfect name.
The challenge is in locating a relevant and available domain name. Unfortunately, the majority of the sound, prominent names are already taken.
Domain names should be simple and easy to remember but descriptive enough to convey what your company does. If you don’t secure the precisely desired name, you may need extra marketing work to disseminate and publicize your website address.
It’s essential to keep your domain name and common business name straight so customers don’t have trouble remembering who you are and where to find you online. You should avoid employing vague terms that have no direct relevance to your business. This is especially crucial for a domain name, as the keywords you choose will determine whether your website will be included in relevant search results.
Avoid using misspelled terms and names that are ambiguous at best and illogical at worst. In their haste, some people choose obscure and foreign words that the natives cannot read because they lack the necessary context or expertise. For instance, the name “Venus Beauty Salon” may sound exotic and melodious to some, but the meaning may be lost on others.
A business name that references a specific location may seem like a good idea at first, but it can hurt expansion plans in more ways than one later. Any search engine or directory will likely group your company under a specific area.
The correct name could become your brand’s identity in the marketplace, so it’s essential to consider it seriously. If everyone in the family got involved, there would be too many opinions and no clarity. Sticking with the same name after realizing it’s wrong is a recipe for catastrophe. The name you settle on should balance being functional and standing out from the crowd.
Swati Banerjee is the CEO of Writing Ink, an Indian web content management company with an international clientele. Take a peek at what these young minds can do with words by checking out.