Part Three: Leveraging Your Content To Draw Readers To Your Blog


As I mentioned in the first part of this series, this tactic builds on the foundation laid in the first by allowing you to leverage what you’ve already established.

If you’re unfamiliar with the term, “leverage” means increasing output while maintaining input (i.e., time and effort), typically through partnerships with other service providers or using content distribution platforms. If you post a video to YouTube, for instance, it may get viewed by specific individuals. However, uploading it to TubeMogul will automatically be shared throughout various video-sharing websites, exposing it to a far wider audience. That’s an application of leverage.

Here are some suggestions for making the most of the stuff you’ve produced. Always make sure to fully implement each one before going on to the next:

There are hundreds of article sites, such as EzineArticles and GoArticles, where you can publish your work. This is helpful because you’ll have an article ready to submit immediately or divide it into multiple parts. The fact that you may include links to the article’s resource box at the end is a significant benefit of this strategy for content repurposing. Your article’s title (as determined in the series’ first research installment) should go here, with a clickable link to your blog’s home page. Your blog will benefit from the authority of the linking page and the relevance of the linking page’s anchor text. When Google notices this, it will link those keywords to your blog post and reward you with higher rankings.

Your content can be produced in a variety of formats. It is only now that I see the enormous potential in this. For instance, if you listen to any of Yaro Starak’s podcasts and would prefer to read the interview rather than listen to it, you can generally find a transcript of it online. He has also recorded the Skype interview for later use on rare occasions. I have a podcast that I can and will use to disseminate more of my work. You can easily create audio versions of your articles using a headset and some essential recording software. Afterward, you can upload the resulting MP3 to iTunes and your blog. Video versions of your content can be made and shared on sites like YouTube or, even better, TubeMogul. The fact that you have your data in several various forms is a significant plus for this tactic. Remember that you haven’t created any new content; instead, you’ve repurposed the same piece into multiple formats, providing additional material to seed authoritative websites.

Phil Henderson, ever the mastermind, turned me on to this next gem. It’s called, like TubeMogul, but for written stuff. It can also do the same for videos, but you get the idea. Simply sign up for Triond without cost and start publishing. After that, the site will take your content and syndicate it to hundreds of other areas in your field.

Moreover, they’ll monetize your material by placing adverts and sharing your profits. It’s an excellent strategy for exposing your work to the right audience. Sometimes, rather than republishing one of your pieces, it’s nice to share something written specifically for Triond.

As a final thought for this area, let me share a new practice that has helped drive more visitors to my site. Go where the people are looking for your material instead of just uploading it on your site. To clarify, I mean there will be people already established in an industry or field if you are relatively new to it. A small number of trendy bloggers could average thousands of unique visitors per month. Some online communities may serve as your target audience’s de facto information hub. For instance, The Warrior Forum is one of the most popular online communities for those interested in generating money online. There might already be something like that operating in your field. The practice of “Guest Posting,” in which you write a post for another party (typically a blogger) that provides them and their readers with tremendous value and links back to your blog, is common in online discussion forums and among renowned bloggers. Alternatively, to publish your writing on your blog, you might start a discussion by submitting your piece on a platform. Try to give as much to the other person’s readers as you would like them to give to you, and don’t ‘overlink’ to your site. It’s OK to have one or two links. Remember that many people will read your content and even subscribe to your blog if they find it interesting. You’ve gone to the source of the traffic and redirected it to your blog. Simple.
LET ME SAY ONE MORE THING before I wrap up this discussion about repurposing current information. Remember that “duplicate content,” or having many copies of the exact text, is something Google frowns upon. The more it sees the same content on numerous sites, the less it values it. If you publish to your blog first, then to maybe one or two of the above choices, it shouldn’t have much of an impact on your Google ranking.

Remember that Google isn’t the ‘end all,’ though, when attracting visitors. You probably won’t score highly for all your target keywords immediately, so you’ll need to rely more on the leverage to bring in significant traffic than the search engines themselves. So, what I’m saying is, keep that in mind for the future, but when you’re first starting, use every advantage you can to have your material seen by as many people as possible.

Part 1 of my series on attracting qualified readers to your blog or website can be found at:

Click acquire targeted visitors.

[] to learn about all the strategies I employ to increase my blog’s readership. Then the entire article will load on my site for your perusal.

Read also: What you would Not Do in Internet Marketing.